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A trademark is a valuable asset for any business and symbolizes its identity and value in the market. Trademark protection is key to securing your rights to it and preventing misuse or unauthorized use by third parties. It is important to know that a trademark is protected only in the territory of the country or countries for which registration is requested. This is determined by the relevant intellectual property office (national, European - EUIPO, world - WIPO). Here are the main ways to protect your trademark:
National trademark registration provides protection within the territory of a specific country, for example Bulgaria. This form of protection is suitable for companies that operate primarily or exclusively on the domestic market of the country. Registration is carried out before the relevant national intellectual property authority - in Bulgaria this is the Patent Office of the Republic of Bulgaria.
For businesses that want to operate and protect their brand across the entire European Union (EU), there is the option of registering a trademark at EU level. This is done by filing a single application with the European Union Intellectual Property Office (EUIPO), which automatically provides protection in all 27 EU member states. This form of protection is suitable for companies that are looking for broader territorial protection within the European market.
If your goal is to protect your trademark in multiple countries outside the EU, you can use the international registration system. By filing a single application under the Madrid System, you can choose the countries in which you want your trademark to be protected. This system currently covers up to 93 countries worldwide, giving you the flexibility and broad scope of protection to suit your business needs and plans.
Choosing the right form of protection depends on the territorial scope of your business activities and your strategic development plans. If your business is oriented towards the local market, national protection may be sufficient. For larger markets, such as the European Union or international markets, European or international protection will provide the necessary protection and peace of mind.
For consultation and filing an application for registration of your trademark, you can contact the experienced intellectual property specialists from the IPfabrika teamWe will guide you to the most optimal way to protect your brand, based on your needs and future plans.
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