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What is industrial property and why should we protect it?

What is industrial property and why should we protect it?

Brand strategy
November 13, 2024

Industrial property is a set of rights that include patents for inventions, industrial designs, geographical indications and other objects used in the production and commercial activities of companies and individuals. These objects play a key role in the identification and differentiation of products and services in the market, while highlighting the innovation, creativity and competitive advantages of the business.

Why is it important to register my industrial property?

Registration of industrial property grants the applicant exclusive rights to the objects they own. This means that only they have the right to use the trademark, patent or design in question and can control the use of it by others. This is a powerful tool for protecting the business and protecting it from competitors who may try to copy, imitate or use these assets without permission.

What do you gain from registering?
Upon successful registration, you gain the right to restrict third parties from producing, copying or using your industrial property without your consent. In the event that someone infringes these rights, you can benefit from legal protection – this includes cessation of the infringement and the possibility of claiming monetary compensation for losses suffered.

Marketing identity and branding

Industrial property is not just legal protection – it can be a strategic tool for building a recognizable and distinctive brand. The original and creative design of products or services attracts the attention of consumers, makes them easily recognizable and memorable. When your brand or product is unique and protected, it increases their value and competitiveness, attracts more customers and increases sales.

Industrial property registration creates trust among your customers and partners and establishes your business as innovative, creative, and responsible towards its assets and customer base.

The IPfabrika team has extensive experience in intellectual property protection, including industrial property. Contact us for more information and if you need a consultation.

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