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1. Did you know that a trademark can be protected on an “intention to use” basis? This means that you can protect your trademark before you start using it in commerce.
2. One of the most famous intellectual property infringement cases is Apple Inc. v. Samsung Electronics Co. Ltd. The dispute is over smartphone technology and design, with Apple claiming that Samsung copied the design of the iPhone and iPad. After years of legal battles, the case was settled in 2018, with the court awarding $539 million in favor of Apple Inc.
3. The concept of trademarks dates back to ancient times, when artisans stamped their products with their unique marks as a way to identify and distinguish their work from that of others. However, the modern trademark registration system as we know it today was first created in the late 19th century.
4. What was the first registered trademark? The Czech beer PILSNER registered its trademark in 1859. It has been active for over 160 years, being renewed every 10 years!
5. And what is the most valuable brand in the world? As of 2021, it is “Apple”, with a brand value of $263 billion, according to Forbes.
6. What do the MGM lion, a shade of pink, and the scent of freshly cut grass have in common? If you've been following us closely in Facebook, a and in LinkedIn, you already know that trademarks can be used to protect not only brand names and logos, but also brand elements such as sounds, colors, and even scents. For example, in 1995, the United States Patent and Trademark Office (USPTO) approved a trademark registration for the sound of MGM's lion roar, which you can hear before the start of each of the studio's films. In addition, in 2017, the USPTO approved a trademark registration for a specific shade of pink known as "Pantone 18-2237" for Owens Corning's insulation product. And in 2000, a trademark was approved for the scent of freshly cut grass for a company that makes artificial turf.
7. Be careful when placing symbols next to your brand - the trademark symbol "™" can be used to indicate an unregistered trademark, while the registered trademark symbol - "®", can only be used for brands that have already been officially registered.
8. Another interesting trademark case is Volkswagen AG v. International Church of Scientology – this strange case concerns the use of the famous Volkswagen logo, “VW”, by the Church of Scientology for its “Volunteer Ministers” program. Volkswagen filed a trademark infringement lawsuit, which was later settled out of court.
9. The umbrella has been around for about 4,000 years. The first umbrellas were made from palm leaves, papyrus, and peacock feathers - they were so heavy that an entire retinue of people would carry them. But when was the modern folding umbrella actually patented? It wasn't until 1969. By Bradford Phillips.
10. Our tenth fact is from very recently and is related to the singer Lizzo, who apparently knows that almost anything can be patented - you will find it on our social networks - Facebook and LinkedInIf you need a consultation, contact us at: office@ipfabrika.com and +359 88 333 3797
