Brand strategy Archives

Brand strategy

September 11, 2025

How to save on trademark registration costs in 2025?

In 2025, small and medium-sized enterprises (SMEs) in Bulgaria will once again have the opportunity to receive grant aid through the SME Fund. The program, developed by the European Commission and the Office ...

Copyright Brand strategy Trademark registration

November 26, 2024

The causes and consequences of crimes involving intellectual property rights

It is no coincidence that the recent increase in joint projects and collaborations between national institutions such as the Patent Office and the General Directorate of Patents and Trademarks, supranational organizations such as EUIPO and EUROPOL, and even anti-counterfeiting...

Brand strategy

November 13, 2024

What is industrial property and why should we protect it?

Industrial property is a set of rights that include patents for inventions, industrial designs, geographical indications and other objects used in the production and commercial ...

Brand strategy

August 5, 2024

Geographical Indications for Products: Registration and Protection in Bulgaria

Geographical indications are an important element of the protection of traditional products associated with specific geographical regions. In Bulgaria, they are registered and protected under the Trademarks and Geographical Indications Act...

Brand strategy

23 May 2024

What is an industrial design and how can it be protected?

What is an industrial design? An industrial design protects elements of the appearance of a product or part of it. To be protected, the design must be distinguished by particular external characteristics,...

Brand strategy Trademark registration

April 25, 2024

New regulation on geographical indications of certain food industry sites

On 23.04.2024, Regulation (EU) 2024/1143 of the European Parliament and of the Council on geographical indications for wines, spirit drinks and agricultural products was published in the Official Journal of the EU, ...

Brand strategy

April 22, 2024

Industrial design and its legal protection

Industrial design is an essential element in the development of innovative products because it refers to the aesthetic characteristics that make a product visually appealing and distinguishable. This design can...

Copyright Brand strategy Trademark registration

11 March 2024

Intellectual, industrial property and copyright – what is the difference?

What is the relationship between intellectual and industrial property and copyright is an important question, especially when it comes to their protection. Distinguishing and knowing these three concepts is key to...

Copyright Brand strategy Contracts Trademark registration

March 30, 2023

10 interesting facts about trademarks

Did you know that a trademark can be protected on an “intention to use” basis? This means that you can protect your trademark before you start using it in commerce.

Brand strategy Trademark registration

21 February 2023

Relative grounds for refusal of registration. Oppositions. Part Two.

In the first part on the topic of "Oppositions", we learned more about the various grounds for refusal of registration, as well as that trademark law does not grant us a monopoly over it. In this article ...

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